Have a presentation coming up? Want to hook you audience from the start? In this video, Anne Ricketts, founder of Lighthouse Communications, gives you a step by step formula to create interest in your topic, connect to your audience, and establish credibility.
Anne Ricketts, founder of Lighthouse Communications, gives you a step-by-step guide to create interest in your topic, connect to your audience, and establish credibility.
1. The Hook: Start with something interesting and vivid to grab your audience’s attention immediately.
2. Transition to Topic: Bridge the gap between your hook and the main topic of your presentation.
3. Self-Introduction and Preview: Briefly introduce yourself and give a preview of what your talk will cover.
4. Audience Benefit: Clearly state what the audience will gain from listening to your presentation.
These steps are designed to make your introduction compelling and ensure your audience is engaged from the start.